E! ‘s scripted drama series, The Arrangement told the story of a young celebrity couple who acted in love off-screen for benefits beyond having a loving companion to grow old with.
The relationship between Kyle West (Josh Henderson) and Megan Morrison (Christine Evangelista), which mirrored but was not inspired by Tom Cruise and Katie Holmes, shows how celebrities and their teams are often diligently constructing their narrative.
While celebrity relationships may seem like the run of the mill workplace romance — at least to optimists, romantics, or naifs — they are more likely strategic career power plays.
Consider Kim Kardashian-West and Kanye West. Sure, they probably love each other, but being together also maximizes their brand potential, and in any case, two celebrities are better than one.
Since a celebrity’s career is based in large part on their profitability, it’s understandable that their social life is scripted to some degree.
View this post on Instagram
Even though fans would rather believe that all celebrity relationships are sincere, stars faking their relationships has been in practice since at least the 1950s.
Although these relationships are usually accepted at face value, sometimes even the best actors can only muster up performances worthy of Golden Raspberry Awards.
Perhaps because these two lack acting experience, Shawn Mendes and Camila Cabello is the latest couple to be accused of being in a relationship as a PR stunt.
Those critical of this alleged couple and their gag-inducing PDA, suggest that the teams behind Mendes and Cabello have joined forces to increase their marketability.
View this post on Instagram
Despite their career successes, Shawmila have each struggled to solidify their status as A-list pop singers.
The solution to this: flaunting a relationship that emphasizes sex appeal and talent — which is what they attempted to do with their 2019 Video Music Award performance of “Señorita.”
The couple has been spotted kissing during numerous outings (and on Instagram), yet, their choice to not to kiss during their performance, left people even more dubious of the duo.
Shawn Mendes And Camila Cabello pretending to be annoyed by the paparazzi filming their PR relationship pic.twitter.com/q1DCKEDUMp
— cody (@codyspearz) July 9, 2019
Not to say that all couples must kiss on demand, but it served to strengthen the argument against the authenticity of their relationship.
The rumors are not lost on them as Glamour Magazine reported that Mendes told paparazzi that the relationship is “definitely not a publicity stunt.”
This assertion has done little to help their case, and it doesn’t look like people will be rallying behind them anytime soon.
Shawn Mendes to Camila Cabello after their PR stunt is over pic.twitter.com/5PVXuyrSQ3
— Anna Perry (@Geolololol) August 25, 2019
Should you care whether or not their relationship is fake? No, but they want you to.