Famed Model, Author, and Social Media Queen, Chrissy Teigen has launched her new digital platform for her brand, Cravings By Chrissy Teigen.
Having paved her way as a NY Times Bestseller and noteworthy beauty and culinary icon in her own right, Chrissy Teigen has graced the world with her own website centered around her food and her family.
Being both aesthetically pleasing and charming, the Cravings by Chrissy Teigen site allows fans and followers into the Teigen/Legend household. We see candid videos of the family cooking together as well as articles on Teigen’s favorite culinary spots and adorable videos of her kids. The site is beautifully set up and not hard to navigate, allowing the audience to glide through her intriguing digital approach to her life.
What I love the most about the site is that it’s just as fun and endearing as Chrissy is on her social media sites.
While she can be a force to be reckoned with online if provoked, she is unapologetically ‘Chrissy Teigen’ over all her platforms –now including her Cravings website. She creates brand consistency as well as shapes the visual design for an improved website/blog derived from the essence of her past Cravings site.
“I’ve been wanting to do a real website where it was a true community of people that love Cravings, that love the cookbooks, love the cookware…just a place where you can see everything that is our family…”
While other celebrities may have launched their own personal websites, Cravings by Chrissy Teigen deems to be the most fun and the most honest. In my own opinion, CBCT is more personal and more beautiful than any celebrity site that I’ve seen.
Additionally, Chrissy opened her own YouTube channel connected to the site that allows you to take your Teigen/Legend experience to the next level.
Peering into her marriage to award-winning musician, John Legend, to cooking alongside her mother as well as her children, Chrissy’s brilliant personality seeps through the computer screen.
Not hiding behind any facades, Chrissy has opened up her home to the general population to give you a little more Teigen magic. Filled with love, joy, and honesty built on Teigen and her family, the website is a masterpiece. I’m extremely excited to see what she has in store for the future on her site.